Direct Mail Still Remains a Profitable Means of Advertising
You probably always know this but it's so important it's worth repeating. Never send out any direct mail literature without carefully proofreading and editing it first. This isn't solely about grammar. Check your syntax and make sure that every word is the word that you should be using. It's also wise to add as much polish as possible before sending it out. A good rule of thumb is that you need to do at least three proofreading and editing sessions for every page before you send anything out. One word typed wrong can completely derail your direct mailing. If you are uncertain at all about your ability to proofread your work then you should really think long and hard about the benefits of hiring someone to professional proof or edit your work.
Copywriting is something that many people think they're good at. When you consider this, some people are good at copywriting, others cannot do it at all. You really need to get better at writing copy, but you should not practice sending direct mail campaigns. Instead of trying to do it on your own (especially if you lack the skills) you should hire a professional copywriter to do this for you. It is actually much more complicated than you would think. The trick is to make whatever you are writing seem as if you are simply being entertaining and informative, yet all the while you are manipulating the people reading what you have written. All professionals know how to do this. If you get it done the right way the first time, a good copywriters work can literally recoup your investment with them in a matter of days. Those Internet marketers and SEOs that are aiming to boost quality back links, must check SEO Link Monster results and see the magic.
Being creative is one thing, but you don't want it to look like children comprised it. There are ways to be creative and polished all at the same time. Everything needs to look professional, yet still have your creativity embedded within it. Work with professionals to print and finalize what you inevitably send to your prospective clients. It is a good idea not to use something like crayon to send out to your prospective buyers. If someone disagrees with this last statement, ignore them implicitly.
The rumors of the death of direct mail have been greatly exaggerated.
Ignore anyone who tries to make that claim. The thing is that most people have forgotten all about it in search of shinier products that promise instant gratification. You never know, the right piece of direct mail can take your business from "how hum" to "holy cow!"